GLEN ALLEN, VA (eoecho.com | PR News): According to the latest data released by the Publishers Information Bureau, the year-to-date sale of magazine ad pages in the “automotive” category is down 12.7 percent. Overall magazine ad sales are up only 0.7 percent, largely due to the poor showing of auto ads in both auto mags and non-auto related mags.
Here’s a sample of the trends for a few popular auto mags (January thur Sept.):
|
|
2006
|
2005
|
% |
2006
|
2005
|
% |
|
Publication
|
Dollars
|
Dollars
|
CHG
|
Pages
|
Pages
|
CHG
|
| AUTO MOBILE MAGAZINE |
51,368,402
|
44,457,814
|
15.5
|
629.5
|
574.01
|
9.7
|
| AUTOWEEK |
37,280,923
|
36,449,563
|
2.3
|
862.86
|
874.34
|
-1.3
|
| CAR AND DRIVER |
148,912,928
|
160,549,382
|
-7.2
|
829.81
|
899.31
|
-7.7
|
| HOT ROD |
50,469,754
|
46,340,264
|
8.9
|
570.5
|
559.41
|
2
|
| MOTOR TREND |
125,195,120
|
113,768,376
|
10
|
904.71
|
865.91
|
4.5
|
| ROAD & TRACK |
87,060,915
|
97,167,422
|
-10.4
|
826.15
|
891.4
|
-7.3
|
Publishers Information Bureau (PIB) is the premier source of consumer magazine ad spending and related data. TNS Media Intelligence collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.
