October 10, 2006

Ad Sales Down For Auto Related Mags, Year-to-date

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GLEN ALLEN, VA (eoecho.com | PR News): According to the latest data released by the Publishers Information Bureau, the year-to-date sale of magazine ad pages in the “automotive” category is down 12.7 percent. Overall magazine ad sales are up only 0.7 percent, largely due to the poor showing of auto ads in both auto mags and non-auto related mags.

Here’s a sample of the trends for a few popular auto mags (January thur Sept.):


2006
2005
%
2006
2005
%
Publication
Dollars
Dollars
CHG
Pages
Pages
CHG
AUTO
MOBILE MAGAZINE
51,368,402
44,457,814
15.5
629.5
574.01
9.7
AUTOWEEK
37,280,923
36,449,563
2.3
862.86
874.34
-1.3
CAR AND DRIVER
148,912,928
160,549,382
-7.2
829.81
899.31
-7.7
HOT ROD
50,469,754
46,340,264
8.9
570.5
559.41
2
MOTOR TREND
125,195,120
113,768,376
10
904.71
865.91
4.5
ROAD & TRACK
87,060,915
97,167,422
-10.4
826.15
891.4
-7.3

Publishers Information Bureau (PIB) is the premier source of consumer magazine ad spending and related data. TNS Media Intelligence collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.

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Filed under News | eoecho.com by Greg.
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