Is Mercedes-Benz next? An article published in AdAge earlier this month indicates auto magazine publishers are turning to new digital tools – "Virtual Test Drives" – to boost ad revenues. Car and Driver and Road & Track have jumped on the band-wagon in a big way; Ford and Chevrolet have already signed up.
Beware of this new form of "advertorial." Let's hope unbiased auto reviews and other valued editorial content are not a thing of the past. Hat-tip to MarketingVOX for alerting us to the story.
[Note: the original article is available to paid subscribers only so we are unable to provide a direct link to the source of this story.]
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