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Measuring the results of your marketing and PR efforts is always […]

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The Bottom Line on Blogging - The Kansas City Star
Companies find all that Web talk builds business.
By DAVID HAYES at The Kansas City Star
Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here’s a sample from the article:
“Blogs are wonderful for helping small companies build a national […]

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The AMA Hot Topic Series - The Social Customer Manifesto Podcast
The American Marketing Association’s Hot Topic series - Feb. 15, 2006 - included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc.
Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update on the state of […]

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Is Word Of Mouth All It’s Cracked Up To Be? - Forbes.com
With more than 40 years of advertising and marketing experience, Jack Trout still doesn’t appear to get it. He states in his recent article,
I certainly would never tell a CEO, “B.J., I just put a big chunk of our budget into word-of-mouth.” If you […]

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Interested in mastering the art of word of mouth marketing? The Word of Mouth Marketing Association (WOMMA) provides a weekly teleconference series on topics such as customer evangelists, ethical best practices, and viral marketing.
You’ll hear speakers like Jackie Huba and Ben McConnell, authors of “Creating [tag]Customer Evangelists[/tag].” Other participants include executives from WOMMA, GM, Edelman, […]

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As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with “dynamic” blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we’ll discuss below. But first, are blogs really replacing […]

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Business in Calgary - Marketing and Internet Strategies - Ad Spending Trends
Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer.
Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing budgets - […]

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With the uncontrolled proliferation of email newsletters, marketing departments are experiencing dismal open and click-thru rates even though their produ

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