We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public [...]
WordPress Theme, Layout and Design
Welcome! We’re always searching for ways to improve. This is a “sticky post” where you tell us how to improve this blog (glad to add a blog link in return for especially helpful comments).
PS: Welcome readers of Emily Robbin’s Comprehensive List of WordPress Themes. Please leave your WP theme comments here. Thanks!
Comprehensive List of Free WordPress Themes
Emily continues to do a great job updating her WordPress Themes list – it just keeps growing and growing. Again, great job Emily.
She recently contacted me and asked for an updated link to her list. And we’re glad to provide the new link, here it is: Comprehensive List of Free WordPress Themes
If you are new [...]
Integrating Marketing and Communications – Who Really Gets It?
Early this month we talked about integrating customer-to-customer conversations using new media. A common WOM technique, it is an effective means of promoting products and services. Are there benefits from harnessing the power of your customers?
While further researching the topic this week I came across an excellent article written by Bob Liodice, President and CEO [...]
Blog Usability: Top Ten Design Mistakes
As a previous publication owner (print magazines), I learned from my art directors and graphic designers the importance of layout, design, and usabilitiy. When it comes to blogs their importance cannot be overstated. Your readers will have their first impression of your blog in only a few seconds. Make the first impression count.
Jakob Nielsen’s Alertbox [...]
Occam’s Razor, KISS and Blogging
Noun: a scientific and philosophic rule that requires the simplest of competing theories be preferred to the more complex. Better known today as the KISS principle (Keep It Simple).
Although William of Occam embraced the concept in the 14th century, scholars trace the basic premise back to ideas proposed by Aristotle. For good reason, the concept [...]
The State of Blogging – Pew Internet Project Report
The Pew Internet Project has several excellent articles and non-biased research reports. If you haven’t already, check out their website, which includes reports such as the following:
The State of Blogging
Eight million American adults say they have created blogs
Blog readership jumped 58% in 2004
5% of internet users say they use RSS aggregators or XML readers to [...]
Leveraging Customer-to-Customer Conversations – WOM, RSS, Ratings and Reviews
All of us are aware that [tag]testimonials[/tag], [tag]product reviews[/tag], and [tag]word of mouth[/tag] [tag]referrals[/tag] are highly valued. But what sparks praise from a client to spread like wildfire through parched grassland? Are there strategies to help ignite the process?
In the past, a proud business owner posted client letters on the lunchroom bulletin board and sales [...]
