During the holiday weekend, I participated in a local Sprint Triathlon on Sunday and I also volunteered to help with the kids event on Saturday. I met dozens of people, but two people really made an impression on me. Not only did I remember their names a day after the event, I can also tell [...]
Great Marketing by Mercedes – Latest Mixed Tape Release
Mercedes-Benz – Mixed Tape Current Release
Another 15 free MP3 files from Mercedes-Benz; great music for those with a high-speed connection. The complete set takes a while to download, but it’s well worth it and you can download individual songs.
Interesting marketing strategy for a car company, but I think it works.
The Demand for Quick Fixes, Something New, and Make It Creative
Our friend and fellow blogger, David Maister, has an interesting post with respect to the demand for quick fixes, something new, and creative marketing solutions. Here’s a few of my thoughts that I added to the conversation.
I think the quest for quick fixes and something new is partially due to a lack of inherent creativity [...]
Should You Turn Your Website Into A Blog?
Do you need to call a web developer every time you want to change your website content or add a link? Is your annual website maintenance fees slowly raising month after month? Or worse, you website still says, "Coming Soon." We have a solution for you.
Consider a content management system. Check out Tom Kane's [...]
Blog Traffic Tactics – Autoresponders
Go to almost any popular blog and you’ll find an offer to receive more info: e-books, newsletters, white-papers, podcasts, and other creative marketing media. So, what do they all have in common?
They drive traffic and build relationships with your target-audience. I won’t go into the strategies or list all of the benefits since numerous blogs [...]
Integrated Marketing Leads Mercedes Resurgence
Clients are more frequently interested in the integration of their offline marketing materials (print ads, brochures, handouts, presentations, TV ads, etc.) with online marketing opportunities (email, e-newsletters, websites, blogs, etc.). For good reason:
Consumers are using the web in mass numbers,
Print materials almost always drive traffic to the web, and
Inconsistent messaging across channels results in the [...]
Do Online Budgets Now Equal or Exceed Offline Initiatives?
Whether its a local restaurant review, a professional service, or this week’s weather forecast, everyone now turns to the Internet and it’s use has long since exceeded critical mass (see Pew Internet Project, Who’s Online for stats). For business owners and associations, a dynamic online marketing presence is no longer an option – it’s mandatory.
So, [...]
Top Ten Excuses For Not Evaluating PR and Marketing
Although you rarely encounter resistence for measuring your results in today’s business environment, we still hear the excuses for not doing so. Our friends over at the Intelligent Measurement blog provide their top ten and reasons why the excuses don’t hold up.
intelligent measurement » Top Ten Excuses for not Evaluating
[tags] PR Measurement, public relations, eoecho, [...]
