During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images – no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]
Top Grading for Small Business Owners Adding Staff
After marketing your company successfully, it grows. The following business article is for our clients in the process of adding to their staff. Our friend, Bill Boyer, contributed the article for publication here (his contact info can be found at the end of the article).
TOP GRADING
Top grading is a concept that has been used by [...]
Tutorial for Enhancing Local Search Results SEO
This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online [...]
Why Companies Are Moving Marketing Online The Emerging Trends
The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder:
Although most marketers allocate minuscule amounts of their budgets to their [...]
