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Online marketing strategies that cross the finish line . . . . . . . . . . and keep going.            

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Entries from January 2008

Why will Pepsi run a Superbowl ad without words?

January 30th, 2008 · 3 Comments

If you’re new here, you can subscribe to AIM Custom Media News and receive summary updates when new content is published by the editors (no updates, no email, no SPAM). Our blog subscribers also receive some premium content privileges. Thanks for visiting!During the Superbowl this Sunday you'll see some of the most creative advertisements of […]

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Tags: Custom Media Publishing · Marketing · Web 2.0 · online marketing

Top Grading for Small Business Owners Adding Staff

January 26th, 2008 · No Comments

After marketing your company successfully, it grows. The following business article is for our clients in the process of adding to their staff. Our friend, Bill Boyer, contributed the article for publication here (his contact info can be found at the end of the article). 
TOP GRADING
Top grading is a concept that has been used by […]

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Tags: Business Articles

Tutorial for Enhancing Local Search Results SEO

January 22nd, 2008 · 1 Comment

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online […]

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Tags: Custom Media Publishing · Local Search SEO · Marketing · Web 2.0 · geotargeting · online marketing

Why Companies Are Moving Marketing Online The Emerging Trends

January 16th, 2008 · No Comments

The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder:
Although most marketers allocate minuscule amounts of their budgets to their […]

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Tags: Marketing · Social Networks · Web 2.0 · Web Tools