If you’re new here, you can subscribe to AIM Custom Media News and receive summary updates when new content is published by the editors (no updates, no email, no SPAM). Our blog subscribers also receive some premium content privileges. Thanks for visiting!Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing […]

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Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are […]

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During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images - no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of […]

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This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online […]

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Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason.
Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit […]

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Now more than ever, when your prospects look for products and services locally they are turning to the web.

About 75% of US households use the web when seeking products or services locally.
54% of search users no longer use the phone book.
Approx. 4 billion searches were conducted on Google in one month (July 2007)

These are […]

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You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

blogs,
chat rooms,
forums,
business networks,
product review […]

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The term Cyber Monday refers to the Monday immediately following Black Friday; the first Monday after Thanksgiving Day. It is considered the ceremonial kick-off of the online holiday shopping season. Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes one of the busiest days of the year for online retailers although the […]

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