AIM Custom Media




Online marketing strategies that cross the finish line . . . . . . . . . . and keep going.            

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Entries Tagged as 'Marketing'

Research Confirms Offline Ads Increase Online Sales

April 30th, 2008 · No Comments

If you’re new here, you can subscribe to AIM Custom Media News and receive summary updates when new content is published by the editors (no updates, no email, no SPAM). Our blog subscribers also receive some premium content privileges. Thanks for visiting!Integration of online and offline marketing campaigns remains an effective strategy. According to a […]

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Tags: Marketing · online marketing

Blogging for Dollars and New Business

February 2nd, 2008 · No Comments

Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are […]

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Tags: Blogging Tips · Custom Media Publishing · Marketing · Web Tools

Why will Pepsi run a Superbowl ad without words?

January 30th, 2008 · 3 Comments

During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images - no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of […]

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Tags: Custom Media Publishing · Marketing · Web 2.0 · online marketing

Tutorial for Enhancing Local Search Results SEO

January 22nd, 2008 · 1 Comment

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online […]

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Tags: Custom Media Publishing · Local Search SEO · Marketing · Web 2.0 · geotargeting · online marketing

Why Companies Are Moving Marketing Online The Emerging Trends

January 16th, 2008 · No Comments

The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder:
Although most marketers allocate minuscule amounts of their budgets to their […]

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Tags: Marketing · Social Networks · Web 2.0 · Web Tools

Reaching Target Markets Through Online Communities

December 10th, 2007 · No Comments

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

blogs,
chat rooms,
forums,
business networks,
product review […]

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Tags: Custom Media Publishing · Marketing · Social Networks · Web 2.0

What is Cyber Monday?

November 25th, 2007 · No Comments

The term Cyber Monday refers to the Monday immediately following Black Friday; the first Monday after Thanksgiving Day. It is considered the ceremonial kick-off of the online holiday shopping season. Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes one of the busiest days of the year for online retailers although the […]

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Tags: Custom Media Publishing · Marketing · Misc.

Searching for Business Online

November 19th, 2007 · No Comments

The results are more compelling now than ever. If you think a line item for online marketing in your 2008 budget is an option, consider this:

Odds are strong that your customers will read online content developed by your competition in 2008 (articles, testimonials, blog comments, e-newsletters, PR news, e-reports, etc.)
Your competition more than likely has […]

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Tags: Custom Media Publishing · Marketing · SEO Tips - Search Engine Optimization