Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share.
According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers [...]
Marketers on the Move to Retain Market Share
Opportunities Abound During Tough Economic Times
Contrarian view? Absolutely not. The best time to strike is when your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects.
Far too many business owners absolutely take the wrong approach. They hunker [...]
Promo Content Working Better Than Expected B2B
We all know that content is king, right? Not necessarily. Too much content performs poorly if the recipient doesn't have the time to read it. And, if the goal of your email marketing content is to sell then don't dismiss targeted B-to-B promotional copy. Here's my point.
B-to-B email marketing focuses heavily on relevant content – [...]
Publishers Seek Online Networks For New Releases
You wrap up the final pages of your manuscript and within three-weeks you are on the "Hot New Releases" list. Sound too good to be true? It's not and publishers are using online social networks successfully to promote their books, white papers and business services. For instance, we found this release on PRWEB (one of [...]
Research Confirms Offline Ads Increase Online Sales
Integration of online and offline marketing campaigns remains an effective strategy. According to a recent Google study conducted by Clark, Martire & Bartolomeo, print newspaper ads are being used effectively to increase online sales. The study found that over half (56%) of newspaper readers researched or purchased at least one product advertised in the newspaper [...]
Blogging for Dollars and New Business
Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are [...]
Why will Pepsi run a Superbowl ad without words?
During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images – no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]
Tutorial for Enhancing Local Search Results SEO
This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online [...]
