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Online marketing strategies that cross the finish line . . . . . . . . . . and keep going.            

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Entries Tagged as 'online marketing'

Green Turning into Gold on the Internet

May 9th, 2008 · 2 Comments

If you’re new here, you can subscribe to AIM Custom Media News and receive summary updates when new content is published by the editors (no updates, no email, no SPAM). Our blog subscribers also receive some premium content privileges. Thanks for visiting!The environmental movement is rising almost as fast as the rising cost of fossil […]

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Tags: AIM Custom Media News · online marketing

Research Confirms Offline Ads Increase Online Sales

April 30th, 2008 · No Comments

Integration of online and offline marketing campaigns remains an effective strategy. According to a recent Google study conducted by Clark, Martire & Bartolomeo, print newspaper ads are being used effectively to increase online sales. The study found that over half (56%) of newspaper readers researched or purchased at least one product advertised in the newspaper […]

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Tags: Marketing · online marketing

How to alienate your customers

March 26th, 2008 · 1 Comment

Email blast after email blast with little, if any, content of value. That appears to be the email marketing strategy of business network Fast Pitch. Everyday, another email like this:
Last chance to become a Platinum Member for only $99 per year.  Offer ends tonight at midnight (Wednesday, March 26, 2008). 
Give your profile top ranking, […]

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Tags: AIM Custom Media News · Email Marketing · online marketing

Blogging Tips, AIM Custom Media Weekly Update

February 21st, 2008 · 1 Comment

Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.
Blogging Tips After blogging for several years now, I find […]

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Tags: Blogging Tips · Social Networks · Web 2.0 · online marketing

Why will Pepsi run a Superbowl ad without words?

January 30th, 2008 · 3 Comments

During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images - no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of […]

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Tags: Custom Media Publishing · Marketing · Web 2.0 · online marketing

Tutorial for Enhancing Local Search Results SEO

January 22nd, 2008 · 1 Comment

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online […]

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Tags: Custom Media Publishing · Local Search SEO · Marketing · Web 2.0 · geotargeting · online marketing