VIRGINIA, Dec. 1 – eoecho.com | PR News – If you haven't read any of MarketinSherpa's reports, here's a good one for you. Who is the MarketingSherpa?
MarketingSherpa is a research firm that publishes practical information for professional marketers. They are not a consulting firm, an ad agency, nor a market research firm available for hire. [...]
MarketingSherpa’s Annual Email Study – Results Available
Mastering Website and Blog Content, Resources
For the majority of websites, you'd swear the content evolved from a pool of mud. So how do you become a supreme content guru? What resources are available for writers, PR professionals and marketing managers? What do the experts recommend? And, what are the benefits? It is well known that quality content delivers a [...]
Using PR to Improve SEO Results
VIRGINIA, eoecho.com | PR News (Oct. 12): The use of PR to improve search engine optimization (SEO) is off the charts according to a recent survey conducted by Marketing Sherpa, Inc. The marketing strategy known as SEO PR – adding hotlinked press releases to search engine news feeds – is not only popular, it works.
PR [...]
Career Opportunity Marketing Via RSS Feeds
Are you seeking new hires for your team? Why not market your company at the same time? Edelman has developed an effective mechanism for posting their job ads while marketing their brand to bloggers and other feed fans. Their answer, RSS Feeds; pushing HR job openings to feed subscribers.
I tried using Sage feed reader [...]
Great Marketing by Mercedes – Latest Mixed Tape Release
Mercedes-Benz – Mixed Tape Current Release
Another 15 free MP3 files from Mercedes-Benz; great music for those with a high-speed connection. The complete set takes a while to download, but it’s well worth it and you can download individual songs.
Interesting marketing strategy for a car company, but I think it works.
Should You Turn Your Website Into A Blog?
Do you need to call a web developer every time you want to change your website content or add a link? Is your annual website maintenance fees slowly raising month after month? Or worse, you website still says, "Coming Soon." We have a solution for you.
Consider a content management system. Check out Tom Kane's [...]
Top Ten Excuses For Not Evaluating PR and Marketing
Although you rarely encounter resistence for measuring your results in today’s business environment, we still hear the excuses for not doing so. Our friends over at the Intelligent Measurement blog provide their top ten and reasons why the excuses don’t hold up.
intelligent measurement » Top Ten Excuses for not Evaluating
[tags] PR Measurement, public relations, eoecho, [...]
Writing a Press Release? Top 10 Grammatical Mistakes
We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public [...]
