Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:
‘Heavy clickers’ distort online advertising
The people clicking on your banner ads may not be the target audience you’re seeking, [...]
Why organic SEO is a priority over PPC and other online ads
AIM GeoTargeting Services
Now more than ever, when your prospects look for products and services locally they are turning to the web.
About 75% of US households use the web when seeking products or services locally.
54% of search users no longer use the phone book.
Approx. 4 billion searches were conducted on Google in one month (July 2007)
These are [...]
Searching for Business Online
The results are more compelling now than ever. If you think a line item for online marketing in your 2008 budget is an option, consider this:
Odds are strong that your customers will read online content developed by your competition in 2008 (articles, testimonials, blog comments, e-newsletters, PR news, e-reports, etc.)
Your competition more than likely has [...]
Mastering Website and Blog Content, Resources
For the majority of websites, you'd swear the content evolved from a pool of mud. So how do you become a supreme content guru? What resources are available for writers, PR professionals and marketing managers? What do the experts recommend? And, what are the benefits? It is well known that quality content delivers a [...]
WordPress Trackbacks – Plugin for Pages
Adding static “pages” to your WordPress blog increases your blog traffic. Well written content with long-term “staying power” is the key. A good page includes topics that are always fresh; the history of a subject, resources for beginners or researchers, etc.
As pointed out on Masterslate.org, the opportunity to include trackbacks on WordPress pages isn’t [...]
Crazy Egg Launched – Powerful New Blog Tool Tracks Visitors
Ever wonder what your website visitors are doing on your site? Where they click and how frequently? Now you can find out thanks to the release of Crazyegg.com Crazyegg is a new free tool that lets you analyse where visitors on your website click. The site features several tracking tools including a "Heat Map" [...]
Are Corporate Blogs A Waste of Time for Upper Management?
Telling your boss he or she needs a blog could get you fired. A generic blog with generic comments by your CEO and/or your upper management team does not produce significant returns for the time invested. More to the point, it is likely a waste of their time. We all know it, but thousands of [...]
Ways to Immediately Increase Search Engine Traffic – SEO Tips
Nick Wilson provides an excellent discussion on increasing your SEO results. Also, he provided this “bonus tip” list of his favorite SEO blogs, which is:
Graywolfs SEO Blog
Search Engine Watch
Aaron Wall’s Threadwatch.org
Greg Boser’s WebGuerrilla
Matt Cutts – Google
Jill Whalens HighRankings Forum
Aaron Wall’s SEOBook.com
Digital Point Forums
Loren Baker’s Search Engine Journal
Todd Malicoat’s Stuntdubl.com
Nick’s full post on SEO tips: 3 [...]
