AIM Custom Media




Online marketing strategies that cross the finish line . . . . . . . . . . and keep going.            

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Entries Tagged as 'Web 2.0'

Why organic SEO is a priority over PPC and other online ads

March 1st, 2008 · No Comments

If you’re new here, you can subscribe to AIM Custom Media News and receive summary updates when new content is published by the editors (no updates, no email, no SPAM). Our blog subscribers also receive some premium content privileges. Thanks for visiting!Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing […]

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Tags: Custom Media Publishing · SEO Tips - Search Engine Optimization · Web 2.0 · Web Tools

Blogging Tips, AIM Custom Media Weekly Update

February 21st, 2008 · 1 Comment

Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.
Blogging Tips After blogging for several years now, I find […]

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Tags: Blogging Tips · Social Networks · Web 2.0 · online marketing

Why will Pepsi run a Superbowl ad without words?

January 30th, 2008 · 3 Comments

During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images - no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of […]

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Tags: Custom Media Publishing · Marketing · Web 2.0 · online marketing

Tutorial for Enhancing Local Search Results SEO

January 22nd, 2008 · 1 Comment

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online […]

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Tags: Custom Media Publishing · Local Search SEO · Marketing · Web 2.0 · geotargeting · online marketing

Why Companies Are Moving Marketing Online The Emerging Trends

January 16th, 2008 · No Comments

The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder:
Although most marketers allocate minuscule amounts of their budgets to their […]

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Tags: Marketing · Social Networks · Web 2.0 · Web Tools

More ad spend moving from offline to online in 2008

December 18th, 2007 · No Comments

Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason.
Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit […]

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Tags: Custom Media Publishing · Web 2.0

AIM GeoTargeting Services

December 15th, 2007 · No Comments

Now more than ever, when your prospects look for products and services locally they are turning to the web.

About 75% of US households use the web when seeking products or services locally.
54% of search users no longer use the phone book.
Approx. 4 billion searches were conducted on Google in one month (July 2007)

These are […]

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Tags: Custom Media Publishing · SEO Tips - Search Engine Optimization · Web 2.0 · geotargeting

Reaching Target Markets Through Online Communities

December 10th, 2007 · No Comments

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

blogs,
chat rooms,
forums,
business networks,
product review […]

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Tags: Custom Media Publishing · Marketing · Social Networks · Web 2.0