If you’re new here, you can subscribe to AIM Custom Media News and receive summary updates when new content is published by the editors (no updates, no email, no SPAM). Our blog subscribers also receive some premium content privileges. Thanks for visiting!Sharing files with others is an everyday occurrence. Most people shuffle files via email, […]

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Mercedes-Benz - Mixed Tape Current Release

Another 15 free MP3 files from Mercedes-Benz; great music for those with a high-speed connection. The complete set takes a while to download, but it’s well worth it and you can download individual songs.
Interesting marketing strategy for a car company, but I think it works.

Tell somebody:
These icons link to social […]

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Do you need to call a web developer every time you want to change your website content or add a link? Is your annual website maintenance fees slowly raising month after month? Or worse, you website still says, "Coming Soon." We have a solution for you.
Consider a content management system. Check out Tom Kane's […]

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Consumer generated content is slowly being accepted by main stream marketing gurus and I’m finding case studies on blogs more commonly. It took awhile to work the strategies through the halls of the ivory towers, but many are now on the right page. Unfortunately, many marketing managers working at mid-size companies have yet to open […]

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Early this month we talked about integrating customer-to-customer conversations using new media. A common WOM technique, it is an effective means of promoting products and services. Are there benefits from harnessing the power of your customers?
While further researching the topic this week I came across an excellent article written by Bob Liodice, President and CEO […]

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As a previous publication owner (print magazines), I learned from my art directors and graphic designers the importance of layout, design, and usabilitiy. When it comes to blogs their importance cannot be overstated. Your readers will have their first impression of your blog in only a few seconds. Make the first impression count.
Jakob Nielsen’s Alertbox […]

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All of us are aware that [tag]testimonials[/tag], [tag]product reviews[/tag], and [tag]word of mouth[/tag] [tag]referrals[/tag] are highly valued. But what sparks praise from a client to spread like wildfire through parched grassland? Are there strategies to help ignite the process?
In the past, a proud business owner posted client letters on the lunchroom bulletin board and sales […]

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Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trout’s recent article slapped WOM as limited in value. The response was more “ineffective article” than support for his comments, but Trout responds with a roundtable discussion.
Did […]

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