If you’re new here, you can subscribe to AIM Custom Media News and receive summary updates when new content is published by the editors (no updates, no email, no SPAM). Our blog subscribers also receive some premium content privileges. Thanks for visiting!We all know that content is king, right? Not necessarily. Too much content performs [...]
Why will Pepsi run a Superbowl ad without words?
During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images – no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]
Top Grading for Small Business Owners Adding Staff
After marketing your company successfully, it grows. The following business article is for our clients in the process of adding to their staff. Our friend, Bill Boyer, contributed the article for publication here (his contact info can be found at the end of the article).
TOP GRADING
Top grading is a concept that has been used by [...]
Why Companies Are Moving Marketing Online The Emerging Trends
The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder:
Although most marketers allocate minuscule amounts of their budgets to their [...]
AIM GeoTargeting Services
Now more than ever, when your prospects look for products and services locally they are turning to the web.
About 75% of US households use the web when seeking products or services locally.
54% of search users no longer use the phone book.
Approx. 4 billion searches were conducted on Google in one month (July 2007)
These are [...]
Legal Sources For Free Stock Photos
As a custom publisher I'm always looking for images to use for client projects. Most often, our graphic artists will create a custom images that fits the purpose of the communication. Having the right image is important – savvy marketers know that 93% of communication is non-verbal and that your prospects and clients – are [...]
2008 Marketing Trends Survey
After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:
Surveys of 2,475 Search Engine Marketers and 711 SEM Agency [...]
The Benefits of Direct Response Marketing
Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing.
Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing for [...]
