Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:
‘Heavy clickers’ distort online advertising
The people clicking on your banner ads may not be the target audience you’re seeking, [...]
Why organic SEO is a priority over PPC and other online ads
Blogging Tips, AIM Custom Media Weekly Update
Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.
Blogging Tips After blogging for several years now, I find [...]
Blogging for Dollars and New Business
Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are [...]
Why will Pepsi run a Superbowl ad without words?
During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images – no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]
Reaching Target Markets Through Online Communities
You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:
blogs,
chat rooms,
forums,
business networks,
product review [...]
2008 Marketing Trends Survey
After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:
Surveys of 2,475 Search Engine Marketers and 711 SEM Agency [...]
Website Income – Free $25 from Auction Ads
If you are looking for income for your website, check out this offer from AuctionAds. They are offering $25 to new accounts and, in some cases, existing accounts. Here's their promo:
AuctionAds Publishers,
We have a great way for you to promote AuctionAds and earn 5% affiliate referrals. Spread the word (use this link AuctionAds) that [...]
New Friend Features From Wink
Wink is a great place to track your "places on the web" for sharing with your friends. Here is an update from the folks at Wink that I rec'd today:
New Friend Features from Wink! A fun way to keep in touch…
We here at Wink have added some cool new features to help you keep [...]
