Contrarian view? Absolutely not. The best time to strike is when your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects.
Far too many business owners absolutely take the wrong approach. They hunker [...]
Opportunities Abound During Tough Economic Times
Ad Design Tactics That Increase Response Rates Online
Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person’s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates.
What else is working [...]
Promo Content Working Better Than Expected B2B
We all know that content is king, right? Not necessarily. Too much content performs poorly if the recipient doesn't have the time to read it. And, if the goal of your email marketing content is to sell then don't dismiss targeted B-to-B promotional copy. Here's my point.
B-to-B email marketing focuses heavily on relevant content – [...]
Blogging Tips, AIM Custom Media Weekly Update
Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.
Blogging Tips After blogging for several years now, I find [...]
Common PPC Mistakes Web Marketers Make
If your using PPC (Pay Per Click) ads to boost your web traffic and sales, check out Igor's post over at his BizMord Search and Marketing Blog. His recommendations are specific and will increase your ROI in many cases:
17 Most Common PPC Mistakes Web Marketers Make–BizMord Search and Marketing Blog As I manage quite a [...]
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Are Corporate Blogs A Waste of Time for Upper Management?
Telling your boss he or she needs a blog could get you fired. A generic blog with generic comments by your CEO and/or your upper management team does not produce significant returns for the time invested. More to the point, it is likely a waste of their time. We all know it, but thousands of [...]
Social Networking Sites and Links – Red Hot Technology
If you’re not in a social network join one now. All for good reason. Millions are using social networks to reach out and grow their businesses. And, the technology is catching up with the needs and demands of business professionals both large and small.
Neilsen NetRatings reports their findings of the phenomenal growth in one of [...]
