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Rumors Abound - Blog Merger With Website Appears Imminent
Published: 03/24/2006
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with “dynamic” blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we’ll discuss below. But first, are blogs really replacing [...]
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Ad Spending Trends
Published: 03/22/2006
Business in Calgary - Marketing and Internet Strategies - Ad Spending Trends Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer. Pay particular attention to the Internet spending trends. Do you see these trends continuing?
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Why We're Switching to Autoresponders - Newsletter Overload
Published: 03/22/2006
With the uncontrolled proliferation of email newsletters, marketing departments are experiencing dismal open and click-thru rates even though their products are well designed and targeted. The successful marketing of software by providers such as Constant Contact and others has given anyone with a keyboard the opportunity to “send away.” And send they do - inboxes are [...]
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The Noisy Tragedy Only Exists If You Don't Interact
Published: 03/17/2006
Does Godin come up short in "The Noisy Tragedy of the Blog Commons" and forget to mention the value of the blog "community?"
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~ Don't Give Out Your Business Cards ~ A Strategy
Published: 03/13/2006
People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients. Here’s a simple strategy [...]
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Improve Search Engine Results - Customize Your 404 Error Page
Published: 03/11/2006
Every “how to” article on improving your search engine results (SEO - search engine optimization) includes a recommendation to customize your 404 error page. For the non-technically inclined, that’s the page your readers see when a page can’t be found. Creating a customized 404 page was on my to do list - finally got it [...]
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Placing Adsense Strategically Between Posts - Increase Traffic?
Published: 03/09/2006
Do you want to place ads in your blog posts, but not every post? A little thing called a loop counter in the index.php file does the trick for WordPress users.
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Is Google Buying Sun Microsystems?
Published: 03/09/2006
The Global Perspective Daniel Harrison at Global Perspective seems to think he has clues the deal is in the works.
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The Verdict: Is Article Marketing Worth Your Time?
Published: 03/08/2006
The Verdict: Is Article Marketing Worth Your Time? » Entrepreneur’s Journey - by Yaro Starak I published a few articles on EzineArticles.com and always wondered if it is worth the time? Yaro did an excellent job reviewing the process of article publishing on Ezine. If you’re considering this method of marketing your website or blog, I [...]
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AMA Web Seminar - Using Technology to Manage Your Marketing Projects
Published: 03/08/2006
Here are my notes on the "AMA web seminar, Using Technology to Manage Your Marketing Projects" (approx. 357 participants, 4 panelists and 1 moderator)
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Word of Mouth Marketing - A Strategy
Published: 03/07/2006
WOM, activities that companies undertake to generate favorable word of mouth publicity.
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George Carlin - New Rules For 2006
Published: 02/27/2006
A little humor that goes a long way to making your day. Enjoy!
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