AIM Custom Media

This page is in the process of being updated (additional white papers are being added for you). It won't take us long so please check back soon.

We provide a variety of white papers for those interested in learning more about email publications, strategic marketing and building strong customer relationships. They are educational papers focused on:

• Email newsletters
• Links to third party reviews and recommendations
• Strategic marketing tips
• Budget planning considerations
• Samples of work created by numerous publishers
  

We apologize for the inconvenience and we'll post the updated page as soon as possible. Thank you for your patience.

• The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one. (Peppers & Rogers)
  
  
• A 5% increase in retention yields profit increases of 25-100 percent. (IMT Strategies)
  
  
• 75% of consumers rated email as their preferred method of communication from their favorite merchants and businesses. (Double-Click survey)
  
  
• It is more cost-effective and profitable to grow your business or association by increasing referrals than it is to keep chasing strangers.
  
  
• Email newsletters represent an affordable marketing solution for small business, associations, and others. Back in 2001, The Kelsey Group predicted 42% of small businesses will be using various methods of email marketing by 2005. We're there! Are you?
  
  
• Historically, the most effective PR and newsletter campaigns are prepared by marketing and publishing experts. If you're not one, we can likely help you grow your organization cost effectively, but first you have to call: 804-915-7379.